Are you considering Facebook Advertising for your real estate business? In today’s blog, we outline a few tips to help you find the right leads for your business.

The real estate market has unique challenges. Compared to other sectors, it is a time-locked, very localised, highly competitive and highly involved product. Building a successful online presence as a real estate professional requires more than being able to showcase properties and get new leads. Enchanting your target audience and targeting the right prospective clients can drastically increase the number of leads and followers.

Why Facebook & Instagram Advertising?

real estate facebook advertising lead generation

Facebook is the leading social platform, reaching 60.6 percent of internet users. There are 2.45 billion monthly active users sharing their lives on this platform with the average person going on the social app 8 times per day.

Facebook is easy to use and very visual, which is exactly what you need to entice buyers and sellers. The targeting options also make Facebook Advertising the best lead generation tool for your business. Not only can you make highly targeted ads, you also have all the tools to make your advertisement stand out on a visual platform. A combination of the right objectives, getting your target audience right and knowing who your audience is and what they’re wanting to achieve, you could be generating thousands of leads for your real estate business.

Effective, almost creepy retargeting…

Retargeting Ads Facebook

Have you ever been just thinking about say, buying headphones and suddenly you see ads for headphones everywhere you go online, even if you never even searched for it online?

Here’s how it works: Social media companies like Facebook collect huge amounts of data about just about everything you do online. They then take this data and use complex algorithms and artificial intelligence (AI) to predict what you will do next. In many cases, Facebook will know that you are in the market for new headphones before you do.

How to use Facebook Advertising to your advantage

This is powerful stuff, but how can you take advantage of it? These are some ways that you can use Facebook ads to get the most qualified leads for your real estate business:

1. Use Location Targeting

Location real Estate Facebook Advertising

Location targeting is one of the most popular tactics used on social media platforms such as Facebook. Select areas using a visual map as you enter the radius of the location you want to reach to suit only users in the area. This is especially helpful when you’re targeting a local market.

2. Create Lookalike Audiences

Lookalike Audiences

After uploading your customer contact list, Facebook can create what is called a “lookalike audiences” based on some of the same features as your actual target audience.

This means that Facebook will sort your contacts and try to find other users in their database with similar characteristics, such as age, location and revenue.

3. Target Major Life Events

Targeting Major Life Events

Newly engaged or newly married people can be a great segment to target for buyers. They are making a major transition in their lives that could have them looking to get their first place to share or upgrade their current living situation.

4. Install Facebook Pixel on your website

Facebook Pixel

A pixel is a snippet of JavaScript code that accompanies visitors when they take a specific action online. They are then used to target ads based on those who performed the action.

All you have to do is take this free code from Facebook and add it to the code on a specific page of your website or landing page.

When someone shows interest by coming to that page, Facebook will “mark” them as a potential customer and then target your ads to this engaged potential client.

We can help!

Although Facebook advertising has many benefits if done wrong, you can spend a lot of money without getting results. As a Facebook advertising agency, we would love to help you get the most out of it with as little money as possible. Reach out by filling out our contact form or emailing us at

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